The way we watch and intake different formats of content has really altered throughout the previous century, and especially in the last ten years or so; read this article to learn more about three cases.
For so many decades, TV and video content were sometimes related to commercial breaks and efficient advertisement. Most television stations would show short ads in between their programs, every now and then even in the middle of an episode; this is now slowly becoming obsolete, as more and more people turn to different platforms than simply regular TV. Any thorough digital media introduction would therefore give some thought to the relevance of streaming services for video content, as individuals are now basically willing to pay a subscription fee in order to watch their content with no interruptions. Because of this, marketing approaches that relied mainly on TV advertisement will have had to adapt to this phenomenon, broadening onto entirely brand new platforms such as social network platforms, as executives like Kate Rowlinson will be very familiar with. When considering the history of digital media, it is important to remember that it does not exist with no context, and it has honestly influenced a bunch of other sectors that depended on the more conventional precedent version.
Music is always going to be an extremely prominent form of leisure, no matter how much the genres and the way it is listened will evolve; nevertheless, its most recent evolution has determined an adjustment in the way many individuals approach it. The availability of online platforms have come to be increasingly prominent among the uses of digital media, as crucial figures in the field like Vincent Bolloré will certainly be conscious of. Nowadays, instead of buying a particular CD and listening to only one artist at a time, people are moving towards playlists, focusing on the individual song rather than a whole album; this suggests that the way popularity is measured has most likely shifted to account for this. The portals themselves supply individually tailored collections that put together different artists and songs based on their general mood, in a way predicting the needs of the customer and presenting an answer to the requirements.
If someone were to explain a unique feature of communicating in the digital age, it would likely be an interactive screen; a lot of communication is today accessible through computers or mobile devices, and this is not only true of interaction between people, but likewise interacting with media. Reading, for example, is an activity that has seen a huge new platform end up being available due to the advent of ebooks. With figures like Bob Young embracing this brand new format, it is currently a lot easier to publish someone's writing without having to incur in the expenses as a result of printing. At the same time, consumers can realise the importance of digital media when it comes to storage; travelling with a single reading device is even more convenient than carrying five volumes, and individuals who tend to move around an awful lot will not have to give up their book collection if they can store it easily electronically.